How to Create a Browse Abandonment Automation

Bailey Lawson Updated by Bailey Lawson

Connect Your Shopify Store

To create a browse abandonment email automation with Hive, first, connect your Shopify store.

  1. Click Settings in the bottom left corner, and click Connect Data Sources
  2. Type in Your Store Name in the field and click Connect

Create a Browse Abandonment Email Template

  1. Click Templates in the left sidebar
  2. Choose any of the Abandoned Item Templates
  3. Hover over the template and click the Actions button > Click Edit Copy of Template
  4. Use the Abandoned Order Items block in your template to pull the items the customer browsed into your email automation. The abandoned order items block will pull in the last items the customer browsed (up to 25 items). You can add columns to your template to incorporate browse abandoned items and product recommendations in the same row.

Set Up a Browse Abandonment Email Automation

Now that you have your browse abandonment template, you're ready to set up your email automation.

  1. Click Email Automations in the left sidebar, click  + New Email Automation
  2. Choose Browse Abandonment - this automatically creates a one-step browse abandonment email automation that you can customize
  3. Click the checkmark to add additional optional Global Rules - how subscribers will enter and continue in the automation
  4. Then click the clock icon to customize the Delay before the email sends (e.g. one hour)
  1. Click Email to choose your template, subject line, preview text, "From" Name, and "From" Email Address. Click Save Email in the bottom left to save any updates.
  1. Add additional steps by clicking the + (like follow-ups after 1 week and 2 weeks) or click Save Email Automation to create a one-step automation
  1. Click the toggle in the top right beside Paused to set your automation live

You're finished! Your customers will receive an email reminder from you if they browse products without making a purchase.

How did we do?

How to Create a Welcome Automation

Contact