What Are Engagement Levels Based On?

Bailey Lawson Updated by Bailey Lawson

When you import contacts into Hive, they're automatically sorted into engagement levels that provide you with more insight into how your list engages with your emails. Engagement levels automatically update as subscribers engage with the emails you send. 

How Each Engagement Level is Defined in Hive

  • Active Subscribers: Subscribers who engaged with (i.e. opened or clicked) any of the last 5 emails they received
  • New Subscribers: Subscribers who haven't yet engaged, but received less than 5 emails
  • At-Risk Subscribers Subscribers who haven't engaged recently and received at least 5 emails
  • Inactive Subscribers: Subscribers who haven't engaged with any of the last 10+ emails they've received

Where to Find Engagement Levels

You can find them right on your Hive dashboard.

Or check them out in the Segments page in the Subscriber Engagement folder.

You can also find them in the Contact List filter: Email Engagement Level.

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